The National Hockey League and St. Louis Blues unveiled the 2020 Honda NHL All-Star logo Monday as the Blues and the city of St. Louis prepare to host the NHL’s top talent during the 2020 Honda NHL All-Star Weekend at Enterprise Center in January.
Designed by NHL Creative Services, the 2020 Honda NHL® All-Star logo is inspired by the historical blues music scene in St. Louis that gave the NHL club its name. The top of the logo features a pair of brass horns, integral instruments to blues music. The typography of the words “All-Star” features cleverly integrated piano keys, another nod to the local music scene.
The 2020 Honda NHL All-Star logo is anchored by the iconic Gateway Arch, a landmark that has become the internationally recognized symbol of St. Louis. Honda’s position at the center of the logo is designed to anchor its identity as title sponsor of the event.
Honda is celebrating 12 years as the Official Vehicle of the National Hockey League and will support the NHL throughout the 2019-20 season as the exclusive automotive partnership of the NHL.
The 2020 Honda NHL® All-Star Weekend at Enterprise Center will include the 2020 NHL All-Star Skills™ on Friday, Jan. 24 at 8 p.m. ET (NBCSN, Sportsnet, CBC, TVA Sports) and the 2020 Honda NHL All-Star Game on Saturday, Jan. 25 at 8 p.m. ET (NBC, Sportsnet, CBC, TVA Sports).